Road Safety Week campaign announced

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Road Safety Week campaign announced

17th June 2011

Road safety charity Brake has announced that ‘Too Young to Die’ will be the hard-hitting theme of Road Safety Week 2011, to be held later this year.

Joanna Bailey, a specialist in road accident injuries with Fentons Solicitors LLP, said the theme would hopefully drive home the message that too many lives are being destroyed by fatal road collisions.

“Each year, Brake picks a theme for its Road Safety Week and encourages campaigners across the country to run their own events on that theme,” said Joanna, a partner with the firm who acts as a spokesperson for Brake. “This year’s theme was chosen to underline that road deaths are sudden, violent events that rip apart families by taking lives too soon.”

Joanna, who for more than 15 years has represented victims and relatives of those killed or seriously injured in road traffic collisions, said that it was hugely important to ensure the next generation of drivers was aware of some frightening facts.

“Statistics show that most road deaths occur unnaturally young,” said Joanna. “This means that children are left without their parents, parents tragically lose their children, and sisters and brothers lose siblings. Most of these road deaths are as a result easily preventable reasons, from speeding driving while too tired through to serious criminal offences such as driving while under the influence of drink or drugs. Some are even caused simply by poor vehicle maintenance, while others are caused by careless motorists using a mobile phone or just not looking out for others.”

Road Safety Week 2011 – to be held in November – will highlight that road crashes are more likely to kill young people than any other cause of death. “In 2009, 11 young people were killed and 125 more were seriously injured on roads every week in Great Britain,” she said. “That’s a horrifying statistic, and only through actively campaigning for improved safety among all road users – and particularly the young – can we hope to drive down this appalling number.”

For more information about Road Safety Week, for advice on how to organise your own themed events or for a free Action Pack, visit the Brake website (http://www.roadsafetyweek.org.uk/index.php?/theme.html)